HBO Max is on pace to reach a five-year milestone, AT&T T said in an earnings call on Thursday. The streaming platform, which launched at the end of May, had 4.1 million activated accounts, including 3 million retail subscribers, at the end of June, AT&T chief John Stankey said on the company’s earnings call on Thursday. In total, HBO Max and HBO have a combined subscriber base of 36.3 million accounts, up from 34.6 million at the end of 2019.
The 4.1 million figure represents those who have activated their accounts out of the total 26.5 million subscribers who have been given access to HBO Max. Of these 26.5 million, 23.5 million are wholesale (MPVDs), and 3 million are retail (direct to consumer.) However, the 4.1 million doesn’t include the entire 3 million subscriber base.
AT&T said that it plans have to 21 new original series on HBO Max next month but has only mustered six so far because of the pandemic. All six of those series, however, have landed in the top 25 of most-watched streams, Stankey said.
Since last year, AT&T has promised to have 50 million to 55 million HBO Max subscribers by the end of 2025. While the company shared some insight into where it is now, Stankey said AT&T is still on pace to hit that mark without providing data on when — and how. If you are in need of Cheap
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AT&T said today that HBO Max customers spent, on average, 70% more time viewing the service on a weekly basis, compared with HBO Now. It also stressed the popularity of its original content, noting that all six of its new originals found themselves ranked among the top 25 viewed series on the platform. By August, HBO Max will have 21 new original series on the platform.
But WarnerMedia still wants to distribute “standard” HBO to its larger, existing customer base, and has a number of deals in place to do so across a variety of streaming TV services, like Hulu, and platforms like Apple TV, in addition to numerous pay TV providers. In addition, HBO is sold as an add-on premium subscription across some platforms, like Amazon and Roku.
