On the earnings call this week, EA CEO Andrew Wilson was asked about the company's stance on "play-to-earn" games and NFT. "I think the play to earn or the NFT conversation is still really, really early," he said. But he went on to note "I do think it will be an important part of the future of our industry."
He noted that “I think that in the context of the games we create and the live services that we offer, collectible digital content is going to play a meaningful part in our future.” He followed that up by admitting it was “still early to tell” how things would change. However, he continued that “I think we’re in a really good position, and we should expect us to kind of think more innovatively and creatively about that on a go-forward basis.”
EA has not entered into the world of NFTs, blockchain, or crypto just yet, but there is certainly a chance that they will sooner rather than later.One job listing also reads "We set the pace for EA's investment in gaming subscriptions, our PC storefront and platform, competitive gaming (including FIFA, Apex Legends, and Madden NFL), as well as new business opportunities, including fantasy sports, blockchain and NFTs, and more."
According to GamesIndustry, EA CEO Andrew Wilson recently hinted at FIFA 22 NFT. Wilson stated the following:
"When we interact with our hundreds of millions of soccer fans, they tell us that they want more involvement from the cultural brand around the world."
"The fans want more in-game modes of play" that go beyond 11v11 football. They want more digital out-of-game experiences, e-sports, NFT, broader sports consumption and they want us to move very, very fast. " .
Play-to-earn games typically require players to pay an upfront cost through cryptocurrency to play the game before collecting in-game items. These items can increase in value before being sold onto other players. It’s the kind of trend that isn’t far off what already happens with FIFA games.
However, the opportunities that this would provide is for players to collect unique items of which the value increases, and can in turn be sold on to other players.
For example, SBC cards in FUT 22 could be 'numbered', meaning the first player to complete the challenge would be in possession of the first issued card.
Those collections to which Wilson refers can easily include FIFA Ultimate Team, the game mode in which players collect cards from loot box-style systems. But it could easily be envisioned as working across games, such as NFTs for cosmetics in Apex Legends.
While Wilson seemed adamant that FIFA 22 fans intend to buy NFT, it's unclear what that announcement would do to EA. Lately, the company has faced a negative reputation, and many of its decisions are seen as greedy. It is unclear how fans would react to EA's release of FIFA 22 NFTs to the market, especially if the prices of these digital entities are high.
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